Real Fruit vs. Fruit Flavoring in Breakfast Foods

A blueberry on the front of a package doesn't necessarily tell you how the blueberry flavor got inside. If real fruit matters to you, the ingredient list is the place to look.

Flavor can come from different places

Breakfast foods can get fruit character from whole or dried fruit, juice concentrates, purees, natural flavors or artificial flavors. Those aren't interchangeable experiences.

Why texture matters

Real pieces of fruit don't just add flavor. They change the bite. A piece of dried cherry, peach or blueberry makes the breakfast feel like food rather than simply 'fruit flavored.'

Dried fruit makes sense in shelf-stable oats

Removing much of fruit's water makes it easier to package alongside dry oats while preserving recognizable fruit pieces. Once milk is added and the oats soak, those pieces rehydrate somewhat, too.

Read past the front panel

Marketing language is designed to be quick. Ingredient lists are designed to be specific. If you want to know whether a breakfast contains real fruit, check the list.

The Dozy difference

Real fruit is central to many Dozy flavors. Blueberries, peaches, cherries, apples, mango, pineapple, kiwi, bananas and pears appear across the lineup, depending on flavor.

DOZY SAYS  If the flavor says fruit, we think finding actual fruit in your spoon is a pretty nice idea.